Call and lead tracking (WhatConverts)

We use WhatConverts (whatconverts.com), a call- and lead-tracking
service, to understand which marketing sources — search results, ads, and
referrals — lead to phone calls and form submissions on our Site. To do this,
WhatConverts may display a different phone number depending on how you reached
the Site (so a call can be attributed to its source) and records details of
calls and form submissions for attribution and quality purposes. This information
feeds our own customer-relationship and lead-management systems; it is first-party
attribution and is not sold or shared with advertising platforms for
cross-context behavioral advertising.

WhatConverts loads when you arrive, before you make a cookie choice, and we
treat it as strictly necessary to our lead-attribution function. Because of
this, it is not turned off by choosing “Necessary only”
in our cookie banner. It sets the following first-party cookies on our own domain:

Cookie	Purpose	Party	Typical duration
wc_visitor	Unique visitor identifier, used to connect a later call or form submission back to this visit	First-party	Up to ~2 years
wc_client	Identifies our WhatConverts account/profile	First-party	Up to ~6 months
wc_client_current	The account associated with your current visit	First-party	Session (until you close your browser)
wc_swap	Records which tracking phone number was shown to you (dynamic number insertion)	First-party	Short-lived / session

Exact cookie lifetimes are set by WhatConverts and may change. For more information
see WhatConverts’ privacy policy at
https://www.whatconverts.com/privacy-policy/.

If you would like us to delete the call/lead-tracking information associated with
you, contact us at [email protected] and we will honor applicable requests.