Jan. 29, 2025
Marketing Specialist
By Creative Energies
Position Title: Marketing Specialist
Base Location: Salt Lake City, UT
Classification: Full Time
Schedule: Monday-Thursday 8-5 in the Salt Lake City office, Friday work-from-home day
Overview of Creative Energies:
Creative Energies is a community of adventurous solar craftspeople who care deeply about the work we do and our impact on the environment. We are engaged in our communities, live outdoor lifestyles, and strive for a healthy life-work balance. Creative Energies is devoted to the mountain regions in which we work, live, and play. We take pride in the work we do and are driven to learn and improve continually. Our people are our most important asset. We hire and choose our team members carefully. We continually strive to do our best work, serve our customers well, and have some fun while doing it.
Summary of Position:
Creative Energies is looking for a Marketing Specialist to support our mission of empowering communities through solar energy. This role is responsible for executing marketing strategies, managing digital content, supporting brand awareness efforts, and assisting with lead generation initiatives. The ideal candidate will have experience in content creation, social media management, email marketing, and data analysis to optimize campaigns.
Duties:
● Develop and manage the marketing strategic plan and budget, tracking effectiveness and adjusting as needed under the direction of the Sales & Marketing Team Lead.
● Ensure a consistent flow of qualified leads across UT and WY service areas.
● Manage and maintain Creative Energies’ brand across all channels.
● Develop creative content for the website, social media, email campaigns, and events to engage customers.
● Leverage data analysis to optimize campaigns and inform strategic decisions.
● Manage SEO, website updates, PPC advertising, and other digital marketing efforts.
● Plan and execute social events, ribbon-cuttings, sponsorships, and community outreach initiatives.
● Collaborate with internal teams to maintain brand consistency and support sales initiatives.
Qualifications/Experience:
● Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent work experience).
● 2+ years of marketing experience in digital marketing, content creation, brand management, or related roles.
● Strong knowledge of SEO, PPC, Google Analytics, and digital marketing best practices.
● Proficiency in social media management, email marketing platforms, and website management (WordPress or similar CMS).
● Ability to analyze data and track key performance metrics to optimize marketing efforts.
● Experience with event planning, sponsorships, and community outreach is a plus.
● Strong writing, editing, and storytelling skills for content creation.
● Ability to collaborate across teams and effectively communicate marketing strategies.
● Passion for renewable energy and sustainability is highly desirable.
Travel:
Occasional travel, including out-of-state and overnight trips, may be required for training, team meetings, and to support Creative Energies' operations. Additionally, the role requires occasional travel to Wyoming for company events, community outreach, and marketing efforts. A valid driver’s license and reliable transportation are preferred.
Benefits:
Creative Energies offers a full suite of benefits, including Medical, Dental, and Vision Insurance; Simple IRA with 3% Employer Match; Paid Time Off (15 days in Year 1 + 6 Paid Holidays); Cell Phone Reimbursement, and more. A waiting period may apply for some benefits.
Reports to/Supervises and Interactions:
The Marketing Specialist reports to the Sales & Marketing Team Lead. This position interacts closely with the sales team, project managers, accounting, company ownership and with field staff. Externally, this position interacts with existing non-profit partners, existing for-profit partners, potential future partners, customers, and vendors.
EOE:
Creative Energies is an equal opportunity employer. All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Job Type: Full-time
Pay: $50,000.00 - $60,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Health savings account
- Paid time off
- Parental leave
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
Work Location: In person